Retailer aims to boost sales by partnering with billionaire musician’s popular beauty brand
Retailer aims to boost sales by partnering with billionaire musician’s popular beauty brand
With shares near 52-week lows, retailer Target Corp is ready to go to “Work” with bestselling musician and billionaire Rihanna.
Rihanna is best known for her music and catalog of hit songs but is also a billionaire and entrepreneur behind several successful companies.
Set to launch on Oct. 1, Ulta Beauty at Target will carry Fenty Snackz, a new line of Fenty Beauty bestselling products in mini sizes and sets.
“The goal has always been to bring Fenty Beauty to as many people as possible. I’m excited to introduce the Fenty Snackz and give Ulta Beauty at Target guests a new way to experience the brand,” said Rihanna .
Several of the new products will be exclusive to Target. Prices listed for products in the press release ranged from $15 to $39.
“For two years, Ulta Beauty at Target has offered the makeup, skincare, and hair care brands our guests love, and we are thrilled to add the beloved Fenty Beauty brand,” said Jill Sando Target Executive Vice President and Chief Merchandising Officer.
Fenty Beauty was launched in 2017 by the singer and through a partnership with beauty conglomerate LVMH Moet Hennessy Louis Vuitton SE. Rihanna owns 50% of the company.
In 2023, Rihanna became the first billionaire to perform during a Super Bowl Halftime Show in 18 years with her appearance at Super Bowl LVII.
Rihanna is also one of the most followed people on social media, with 108 million followers on Twitter, ranking 5th, and 152 million followers on Instagram, ranking 28th. Target could see a boost from any social media activity by the singer.
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