Israeli shoppers enjoy a greener food option: buying pesticide-free veggies from a special trailer.
Israeli shoppers enjoy a greener food option: buying pesticide-free veggies from a special trailer.
RA’ANANA, Israel — When you buy supermarket vegetables, you don’t know how far they traveled or when they left the farm. That’s important information — because picked produce quickly loses nutritional potency.
Now, shoppers in four Israeli supermarkets can buy pesticide-free greens and herbs harvested from an indoor farm right on the premises.
This unusual setup comes courtesy of Israeli agri-tech business Vertical Field and the Rami Levy supermarket chain.
“Vertical Field has been operating in partnership with Rami Levy for approximately a year,” says Noa Winston, marketing director for Vertical Field.
“Our first Vertical Field farm at Rami Levy was launched in Modi’in. Now, we have four farms at Rami Levy branches, whose produce is already sold inside the supermarket,” says Winston.
“Additionally, we have a farm at the Tel Aviv Port in collaboration with the city of Tel Aviv. We have plans to significantly expand our operations with Rami Levy and to open more farms over the course of 2021.”
The indoor farms raise leafy greens and herbs such as kale, lettuce, basil, cilantro, dill, parsley and peppermint. Bok choy and spinach are now being planted.
The space-saving vertical containers grow the plants in soil under LED lighting from BioLed EcoLight Systems based at Kibbutz Tzuba. (BioLed also provides the lighting for Energy Boxes, which Innovation: Africa provides to off-grid African schools and health centers.)
The Ra’anana-based company says indoor vertical farming uses 90% less water than traditional field farming and saves as much as 20 days’ time from seeding to harvest in a typical growth cycle. The system is weather- and pest-resistant.
Vertical Field has two installations in New York State — a supermarket and a restaurant — and has ambitious expansion plans.
“Our goal is to penetrate the global market,” says Winston. “We have begun that process starting with the United States, where we have two farms, and we plan to continue to expand there. We are also developing several promising projects, both in the field of vertical urban farms, and vertical landscaping that will be launched in the U.S., Europe and other regions.”
The supermarkets that have a farm in the parking lot appeared first on ISRAEL21c.
